Why Social Media?
The first month of 2011 has already passed by and the general consensus appears to be that everybody is busier than ever, but mostly for less reward. So what to do? The answer is usually look for new...
View ArticleHow Advocate Marketing is making Social Media a must
With economic pressures biting more and more resources are under pressure especially marketing budgets. So how do you make the world know about your products / services without investing in...
View ArticleMaking the most of Twitter
So you’ve got yourself on Twitter. You are communicating two-way with customers and potential customers and seeing some benefit, but are you making the most of Twitter? Here’s three tools you should be...
View ArticleNo secret advertising – Do you Follow or Like?
It’s become almost default for broadcasters on TV and radio to say “Follow us on Twitter @****” or “find on our Facebook page…”. Even David Dimbleby opens up every week’s BBC Question Time with a...
View ArticleHotels staying in the online dark ages
Despite widespread acknowledgment of the important of sites like TripAdvisor and review sections of leading online travel booking sites, a new report highlights the lack of understanding about the full...
View ArticleHow disaster prompted social media success
Silicon.com posted an interesting story earlier today about how reaction via social media to last year’s Icelandic ash cloud actually saved KLM Royal Dutch Airlines from a potential PR disaster. It’s...
View ArticleTweet River claims to Dam the Damning
The ability to put a stream of tweets on your front page is a perfect way to give your website instant dynamism, but can bring as many problems as it solves. Until now, only human intervention seemed...
View ArticleWhy are so Many Brands Getting it Wrong Socially?
Large corporations on the whole have embraced social media but are they actually any good at it? Sure, when things are going well it is easy to engage, learn and ultimately understand customers but...
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